Rosie’s Childrenswear first opened their first store on the parade in Oadby, Leicestershire in February 2021 . Rosie’s is a family run business and is founded by Rosie and Shiraz and their son Faizali who wanted to open up a children’s clothing store selling some of the most unique international brands which offer clothing for every occasion, including a range of occasion wear for those special events and ceremonies. They carefully chose brands that they wished to stock and a lot of time and effort was put into deciding this. They wanted ensure that their clothing has a carefully considered design and use natural fabrics such as cotton, linen and silk to ensure that children are comfortable and happy but look stylish too. So when they met Paula and her mother Odete in Portugal they knew they wanted to stock their clothing in their shop in the UK . These amazing ladies produce our Xanu brand dresses and occasion wear. Each item is expertly hand stitched with smocking and embroidery detail and a traditional design.
Shiraz and Rosie wanted to ensure that their business and products are not only soft and kind to Childrens skin but are also not a burden on the environment. So by working closely with brands and manufacturers they ensure that where possible that their natural materials are sustainably produced and packed in the most environmental friendly way. Our garments are packed in cardboard boxes which is widely recycled in the UK and the plastic garment bag is re usable as-well as recyclable. All down to the carrier bags that are used in store that are produced by a local company called Sav-Eco who produce paper bags that are recyclable and reduce the carbon foot print of these products by delivery locally. By working with local businesses and reducing packaging, reusing garment bags where possible and recycling anything that cannot be used again they are achieving their ambition of sustainability off the business and products.
Clare joined the team as store manager and she is the one who you will see every day in store. She has worked with children and young people for many years so know the challenges of choosing that perfect outfit but also ensuring that they are practical, well made, with quality material, comfortable for children to wear and easy for parents to change!
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Xanu Baby is a Portuguese trade mark with an original design. It was founded in 1991 by mother Odete and daughter Paula who use locally sourced fabrics and resources. Xanu Baby uses it’s own quality materials like cotton, silk and linen in all of their outfits. These materials offer special comfort and quality to the baby’s clothes, not forgetting the elegance and magic of the classical designs of their clothing. Each unique collection features particular design and fashion trends along with their traditional hand smocking design to match. They create a wide age range of clothing from newborn babies to children between 0 and 10 years in both boys and girls.
They specialize in occasion wear for baptisms, christenings, weddings and parties and each piece is uniquely handmade and embroidered using traditional techniques. Their designs focus on the child ensuring they they look special on their big day but are also comfortable so they can shine.
The Xanu collection is unique to Rosie’s Childrenswear as they do not make clothing for anyone else in the Uk and their expert design and quality is unlike any other and we are proud to showcase their amazing talent and stunning clothing range.